Babes Rage is a 1960s and 70s inspired lifestyle brand initially founded as a go go dance group based out of New York City in 2017. The Babes Rage mission is to spread positivity and empowerment through a contemporary spin on retro fashion, music and dance. Jenny Pierce is founder and creative director of Babes Rage.

As content producer for the brand, Jenny plays multiple key roles, focusing her efforts on creative conception, brand development, photography, shooting and editing videos, researching and writing blog posts, product development and creation, managing the online shop, as well as social media strategy, content creation, and management. 

Babes Rage is a registered trademark and newly formed LLC as of June, 2020.